19 Feb Social Oomph- Social Media Automation Tools
Social Media Automation Tools
When I ask my clients if they are using social media their first reaction is to complain to me that they don’t have time to keep up with all of their social media sites. Apparently, they are unaware that there are automation tools out there that can help them save time, be more responsive, and productive.
One such tool, http://SocialOomph.com/ provides social media users with productivity tools for Twitter, StatusNet, and Facebook. Facebook users can schedule status updates that can be published at any future dates and times.
Social Oomph has both free and paid versions. Formerly known as Tweet Later, it allowed users to schedule Twitter posts. Social Oomph has more features and serves as a hub for a number of social media accounts. It also allows you to automate the process of following and messaging. And for those who want to track mentions of your keywords on Twitter- it will send you email notifications so you can get some timely information.
Many people find that the free services has the features they need such as:
Automatically following, unfollowing and can send a message to new followers
Social oomph allows you to automatically follow those who follow you, unfollow those who unfollow you, and send out thank you messages.
Get information on your @ mentions/replies and retweets
You can you receive a daily email, usually sent within 12 hours of all your @replies and see who has reposted your content and find out all you mentions/replies on Twitter.
Schedule your tweets
You can schedule your posts and also search your previous tweets to find information to retweet.
Receive keyword alerts
You can set up to receive email alerts for up to 50 keyword terms sent via email 1-2 times per day.
Tracks your posted links—Built in URL shortening and analytics tool that links to a Bit.ly account via API, and can provide stats on activity
Set up multiple welcome messages You can set up a few different messages for new followers.
Approval/Vetting– You have the option of manually approving a prospective follower
More detailed Twitter profile listing inside of Social Oomph. You can create a more detailed Twitter profile so people can more easily find and follow you.
It should be noted that Twitter tools has many of these useful features as well.
If you upgrade to the professional version of Social Oomph for about either $14 or $36 depending on the features you need, you can define your own channels, submit social updates via email, schedule & publish blog posts and pages, multiple twitter follow back and DM features, manage dms with automatic spam control, manage unlimited social accounts with tweetcockpit, schedule @replies and direct messages.
Some criticism of Social Oomph is that the layout is not the most user-friendly or easy to navigate as say some alternatives like Hootsuite. Hootsuite will help manage your Facebook, LinkedIn and ping.fm accounts and also has its own iPhone app. Many people use both applications as there are advantages and disadvantages of each-so you may want to explore Hootsuite as well.
The bottom line is that if you are serious about having an ongoing social media presence to help brand and grow your business then you need to use these productivity tools to help you save time and improve communication with others online. Contact us to help you get set up at 781-325-8186.
Do you use Social Oomph or Hootsuite?
What works for you?